Katie Tallis - BTEC Media

Advert: Salvation Army - Christmas emphasises this idea that all old people are 'lonely and alone'. uses a close up to show her sad facial expression while the way for people to donate flashes on the screen - makes the audience want to donate to help old people because they don't want them to feel lonely or sad - kind of guilt tripping the audience. now it shows the woman being happy as she's being helped or in the presence of someone younger from the salvation army - reinforces the stereotypical view of old people that they are always dependent on younger people for everything that they do. also fits in with the purpose of the advert, where the advert has been split into two. the advert starts off focusing on how sad and lonely the old woman is, but then once she gets help or talks to the younger person, she's instantly much happier and less lonely. this makes people want to donate as they see their money will help and have an effect on ...

co lourful, lively colours that old people do not usually wear - draws attention to the person - usually represents old people as wearing dull, beige colours important topics about money and property - although it shows a fun side to older people, it still talks about more serious topics that concern middle-age and older people's lives - younger people stereotypically would not be interested enough to talk about them or read about them "age is just a date on a piece of paper" - age isn't important as people may think it is - it's just a social construct - it's nothing to worry about or focus on the woman looks like she's floating - represents the freedom she has since she is an older person and wealthy - she has a lot of time on her hands and can really do anything she wants reinforces the idea that the magazine is for older people by the strapline "what you read when you grow up"