Katie Tallis - BTEC Media

In Media, men are usually represented as being strong, powerful and always in control. It links in with the years-old Patriarchy; the system of society in which men hold all the power and women are largely excluded from it. Women in these societies are seen as objects, used by men and there for all their needs and that alone. To some degree, there is an element of patriarchy still around - many politicians and businessmen are male, and the stereotypical representation of men is still shown in films and tv shows. In the 'DIESEL - Only The Brave' advert, it does use the stereotypical representation of men to show off their product, which is perfume. Many male perfume adverts play on this representation because men are not one's to usually buy perfume. However, if the company can convey sex and power in some way, men will be more interested. They also often use the idea that wearing their perfume will attract more women to you; it could be argued they have used this ide...

Men are often not associated with health or beauty, but when they are it's always to show this sultry and dominant side to men. In most cologne adverts too, there is always a female in the background, or something to suggest it. In this case, it shows the bottom half of a woman wearing a low dress and high heels; this suggests that the company may be implying that women are only good for their body, and that nothing else matters, including what she says and her personality. It could also suggest the idea that if you do buy the cologne, you'll be able to attract more females just by wearing it. The colours used are quite dark and smokey too, relating to the possible smell of the perfume and the mysterious and dark side of a man, relating to the model's facial expression. Most of the perfume adverts advertised for men all include half-or fully naked women, implying that women are just sexual objects, ready for men whenever. 

Men are usually portrayed as successful businessmen. This film poster for a TV show emphasises this portrayal as the man, although half underwater, is wearing a clean and sharp suit, showing that he is wealthy and possibly in charge of a successful business. His facial expressions show that he is serious and could be quite dangerous when provoked. The props, such as the alcoholic decanter behind him and the cigarette also shows that he could be self destructive, making him even more dangerous. This still is from the 'Mad Men' trailer. The show is set in the 1960's, and so it gives a perfect view of male and female representation. The women in this still are glamorous and dressed up, while the men are in suits and are still looking professional even at this apparent party. It also reinforces the idea of wealth, as everything in the mise-en-scene looks expensive. The women who are with the men too could be seen as trophy wives, something that was common ...