Advert: Salvation Army Christmas - Representation of Older People in Media

Advert: Salvation Army - Christmas

emphasises this idea that all old people are 'lonely and alone'. uses a close up to show her sad facial expression while the way for people to donate flashes on the screen - makes the audience want to donate to help old people because they don't want them to feel lonely or sad - kind of guilt tripping the audience.

now it shows the woman being happy as she's being helped or in the presence of someone younger from the salvation army - reinforces the stereotypical view of old people that they are always dependent on younger people for everything that they do. also fits in with the purpose of the advert, where the advert has been split into two.

the advert starts off focusing on how sad and lonely the old woman is, but then once she gets help or talks to the younger person, she's instantly much happier and less lonely. this makes people want to donate as they see their money will help and have an effect on older people.

the fact that it is only £19 suggests that people can afford to give it away to help as it does have an impact - gives the website and phone number so theres two ways to donate if you don't have internet - flashes up three times throughout the 30 second advert.






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