Katie Tallis - BTEC Media

Women are presented very differently to men in the media. While men are seen as powerful and serious, women are seen as always beautiful but fragile and weak. This idea comes from Disney Princesses, where women always need a man to help them or save them from something. However, it's not the case, and society is changing. Nowadays, we can see more women in powerful roles, not only in films and TV shows, but also in real life.  In the 'JIMMY CHOO' advert, it presents a woman in a very high position of power, living this luxurious and glamorous lifestyle that many woman aspire to have. This already shows us that this woman isn't a trophy wife, but instead she is in control and can make her own decisions. When the woman is in the car, she is the one driving with a serious look on her face. It shows that she is dedicated and focused to achieving her goals and going to where she wants to be, possibly metaphorically or physically.  There is also an element of my...

Women in the movie 'Kill Bill' are portrayed in a very different way to how women are usually portrayed in the media. Instead of being seen as this passive woman who only cares about beauty and fashion, the main character in 'Kill Bill' is violent and angry, seeking for revenge throughout all of the movies.  Even in the movie posters, there's no hint at the woman being a sexual object or any hint that she needs a man to protect her, which usually happens when females are included into films. Instead, she looks violent and ready to fight, which women are not usually seen as. The samurai sword in the movie poster emphasises this idea too.  The colours used in the movie poster however could be quite contradicting, or could be seen as a metaphor. The colour yellow usually indicates happiness and positivity, however the main character feels quite the opposite; on the other hand however, she could be happy to get revenge and optimistic towards...

Grand Theft Auto V is a game surrounding fast cars, money and women; which is stereotypically all that men want in life. It obviously has a huge male audience and it caters for this very well. The three main characters you can play as are all male, as shown in the image above. Their roles in the game are to steal and kill. On the other hand, the only women in the game are based on extremely simple stereotypical ideas of women. There are female strippers and prostitutes, and then the only other women are either poverty-stricken NPCS or rich women who only care about fashion and beauty. There's a huge contrast between men and women - men are more violent and in charge whereas women are more passive and there to cater for men's needs.    The image above is the very first loading screen that you see when you load up the game. This emphasises the 'stereotypical' woman and the fact that she's wearing a bikini can emphasise the male gaze and the whole idea tha...

Even in a Perfume advert made for women, there is still a man positioned next to the woman. In this image, he is looking right at the woman, referencing to the male gaze and voyeurism. It portrays this idea that women are objects, there to be looked at, and in most cases the women has very little clothing or none at all, like the adverts below.  I think the main idea for Perfume Adverts is that the companies want to make you believe that you'll attract the opposite sex if you buy their perfume. They're hugely over sexualised and even for adverts that are meant for women, they are still somehow aimed at men too; with the use of naked women. It reduces women down to their overall beauty, not their personality or intelligence. You can argue that perfume companies are instead trying to sell sex, rather than their product. More people will pay attention to a naked woman, rather than an image of just their product so they take advantage of this.

Men and women are represented in very different ways in media, and has done for many years. On one hand, women are most often always objectified, used to satisfy the male gaze. They are used as sexual objects, there to pleasure the male audience and that alone. Examples of this could be from 'High School Comedies' such as 'Staten Island Summer' and 'Hall Pass'. In each of the movie's film posters, they feature a half naked girl, either about to take her clothes off or is posed seductively, trying to grab male attention. Some may say that it is satire, and that they are making fun of high school in general (as it's all full of teenagers) but the idea to still draw in a male audience is there. In the film poster, 'The Girl with the Dragon Tattoo', the woman is represented in a very different way. Instead of revealing clothes, she is fully clothed in a black, some-what leather outfit. This immediately shows the audience that she's alternativ...