Katie Tallis - BTEC Media

Explain  two  ways that camerawork has been used to create meaning for the audience in I, Daniel Blake (4 marks) Throughout the advert, it creates this documentary type feel with help from the camerawork used. The film is based on very realistic events that happen to people everyday and so eye level shots are used to connote that the people in the film are on the same level as the audience. The high angles used as well act almost like CCTV, something commonly used in documentaries to show what is happening in a public place. The director did not want to create this movie-type feel as the audience would not take it as seriously, since most of the time movies are entirely fictional. Another technique that was used frequently was a lot of close ups. The first we see is a close up of tablets on the kitchen counter, showing that the main character does have a problem and does need help with it, thus taking the medication. It shows more seriousness to the situation and perhaps provokes

Men and women are represented in very different ways in media, and has done for many years. On one hand, women are most often always objectified, used to satisfy the male gaze. They are used as sexual objects, there to pleasure the male audience and that alone. Examples of this could be from 'High School Comedies' such as 'Staten Island Summer' and 'Hall Pass'. In each of the movie's film posters, they feature a half naked girl, either about to take her clothes off or is posed seductively, trying to grab male attention. Some may say that it is satire, and that they are making fun of high school in general (as it's all full of teenagers) but the idea to still draw in a male audience is there. In the film poster, 'The Girl with the Dragon Tattoo', the woman is represented in a very different way. Instead of revealing clothes, she is fully clothed in a black, some-what leather outfit. This immediately shows the audience that she's alternativ

Atlas is most noticeably a fashion magazine. The audience can immediately recognise this as the whole front page is taken up by a medium-to-long shot of a woman. She is eye level with the audience, staring directly into the camera; this emphasises that she is on the same level of power as us, no higher nor lower. However it could be argued that since she is staring directly at us, she is creating some kind of power over us, a somewhat trance that pulls us into looking at the magazine, and obviously the first thing the audience would notice about the magazine is her. The colours used are very minimalist, typical of a fashion magazine. The black, whites and greys used contrast with each other, making both the imagine and the writing easy to see. The word 'Delicate' could also be used as a link to the woman, who does look delicate and fragile; once again, tying into this stereotypical view of women that they are all small and graceful. However the colour white, which is used fo