Media Terms





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Exam Questions - 'I, Daniel Blake'

Explain  two  ways that camerawork has been used to create meaning for the audience in I, Daniel Blake (4 marks) Throughout the advert, it creates this documentary type feel with help from the camerawork used. The film is based on very realistic events that happen to people everyday and so eye level shots are used to connote that the people in the film are on the same level as the audience. The high angles used as well act almost like CCTV, something commonly used in documentaries to show what is happening in a public place. The director did not want to create this movie-type feel as the audience would not take it as seriously, since most of the time movies are entirely fictional. Another technique that was used frequently was a lot of close ups. The first we see is a close up of tablets on the kitchen counter, showing that the main character does have a problem and does need help with it, thus taking the medication. It shows more seriousness to the situation and perhaps ...
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Newspaper - Representation of Young People in the Media

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moral panic - a feeling of fear that is spread among a large number of people that some evil threatens the wellbeing of society.  ( when a media source shows an idea over and over again that people see it so much and start to believe it) there is a stereotypical representation of young people within the media. this idea is portrayed in so many different ways, like drug use, gangs, teenage pregnancy, violence, etc, and adults see all of this and create a negative view of teenagers in their minds, although not every single teenager is like this. the reason this happens is because adults do not know teenagers personally unless they have teenage children, thus they believe the media (especially newspapers) when they write articles about how bad teenagers are.  in the newspaper, the title says 'ice hits schools' - meaning adults will read this and think meth will be in every school ever. 
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Beyonce Formation Music Video - Representation of Ethnicity

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Beyonce: Formation Music Video - on top of the beginning of the police car at the beginning, shows that she is above the law or thinks that she is - references to hot sauce/cornbread/wigs: all basic stereotypes of black people but she represents them in a positive light - proud of them - links to police brutality: 'stop shooting us', all the police are white men, reference to all the shootings happening in America on a daily basis - links to the New Orleans flooding in 2005: all black community, extremely poor: government didn't respond to the help needed, many people were injured and died: took days/weeks to get any help: people called the government out for being racist as if it was a white community help would have been there straight away: Kanye West called George Bush out on live TV: "George Bush hates black people" - old Antebellum dresses worn by plantation owner's wives: Beyonce wears them throughout the music video: also the h...
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