National Identity - Visit England


the advert for 'Visit England' is full of a variety of different things for everyone, including: shopping in London, festivals, small villages, football, castles, hiking and Stonehenge, etc.

- shows theres something for everyone

- 'you're invited' is repeated throughout; showing a sense of inclusivity  talking to the person watching directly and making England feel welcome

- Action Match (continuity) editing; flows into another picture (almost zooming out); shows connection, possibly linking to England, Wales and Scotland being connected, plus Northern Ireland. 

 - shows only good things of England

- non-diegetic soundtrack: welcoming, upbeat, inspiring


(https://www.youtube.com/watch?v=9hL9yDOK48A)

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