Explore how women are represented in the Media - Jimmy Choo Advert + Kill Bill


Women are presented very differently to men in the media. While men are seen as powerful and serious, women are seen as always beautiful but fragile and weak. This idea comes from Disney Princesses, where women always need a man to help them or save them from something. However, it's not the case, and society is changing. Nowadays, we can see more women in powerful roles, not only in films and TV shows, but also in real life. 

In the 'JIMMY CHOO' advert, it presents a woman in a very high position of power, living this luxurious and glamorous lifestyle that many woman aspire to have. This already shows us that this woman isn't a trophy wife, but instead she is in control and can make her own decisions. When the woman is in the car, she is the one driving with a serious look on her face. It shows that she is dedicated and focused to achieving her goals and going to where she wants to be, possibly metaphorically or physically. 


There is also an element of mystery to the advert; everything is very fast paced and almost shadow-like. The idea of 'blink and you'll miss her' could relate back to the idea that she is determined - you're either with her or you're not, she wouldn't wait around for anyone as she conveys this sense that she only really needs herself. The tracking shot of the woman going up the stairs too shows us the power and control that she has, almost like it's over the audience themselves. In addition, towards the end the perfume bottle is spun, creating this effect of flames on the screen. This could coincide with the idea that she could be dangerous, or somewhat of a risk taker, especially if she is a businesswoman. 


However, like any other perfume advert, there is still the element of sex involved. This is reinforced by the lyrics of the song, "if you want it", and the close up of her unzipping her dress in the bedroom. 

This 'JIMMY CHOO' advert could possibly link in with the film 'Kill Bill'. Although there is no violence or murder in the perfume advert, the main character in 'Kill Bill' is a dedicated woman, focused on getting her revenge, which is her goal and what she wants. Both women in the advert and the film are serious; they know what they want and know what to do to get that or there. 

Comments

  1. yvonneweath22 October 2018 at 07:36

    Generally sound response here, clear argument made and your justify your argument with some detailed examples. Your structure and style of writing has helped you here with some sophisticated ideas and meanings offered which show good analysis. However, you need to use more terminology throughout such as 'ideology' 'stereotype' application of the male gaze theory etc. Examples needs to be detailed and specific - close up/long shot, mise en scene of.... Comparison to Kill Bill also needs to be added to this response (copy and paste) to fulfill requirements.

    ReplyDelete

Post a Comment

Popular posts from this blog

Unit 14 - Magazines

Image
Art-Fashion Magazine Research The genre I have chosen for the magazine I am going to produce will be an abstract fashion magazine, combining both art and fashion together. It will be an independent, high quality magazine much alike Vogue. It will focus on both fashion and lifestyle. I have researched a variety of independent fashion magazine covers to give me some ideas and inspiration as to the different layouts, colours, fonts and images I could use when producing my magazine. Below are a list of art-fashion, abstract and independent magazines I found and looked through.  Vogue Aesthetica Bazaar W Magazine Tantrum Magazine (one front cover) here & there magazine wonderland magazine Purpose Of My Magazine The purpose of my magazine would be to inspire young women as well as showing them that they are more than the stereotypical woman that society portrays everyday. There's so much unnecessary pressure on women and this magazine is really here to empower the
Read more

Grand Theft Auto V - Female Representation in the Media

Image
Grand Theft Auto V is a game surrounding fast cars, money and women; which is stereotypically all that men want in life. It obviously has a huge male audience and it caters for this very well. The three main characters you can play as are all male, as shown in the image above. Their roles in the game are to steal and kill. On the other hand, the only women in the game are based on extremely simple stereotypical ideas of women. There are female strippers and prostitutes, and then the only other women are either poverty-stricken NPCS or rich women who only care about fashion and beauty. There's a huge contrast between men and women - men are more violent and in charge whereas women are more passive and there to cater for men's needs.    The image above is the very first loading screen that you see when you load up the game. This emphasises the 'stereotypical' woman and the fact that she's wearing a bikini can emphasise the male gaze and the whole idea tha
Read more

Male Perfume Adverts - Male Representation in the Media

Image
Men are often not associated with health or beauty, but when they are it's always to show this sultry and dominant side to men. In most cologne adverts too, there is always a female in the background, or something to suggest it. In this case, it shows the bottom half of a woman wearing a low dress and high heels; this suggests that the company may be implying that women are only good for their body, and that nothing else matters, including what she says and her personality. It could also suggest the idea that if you do buy the cologne, you'll be able to attract more females just by wearing it. The colours used are quite dark and smokey too, relating to the possible smell of the perfume and the mysterious and dark side of a man, relating to the model's facial expression. Most of the perfume adverts advertised for men all include half-or fully naked women, implying that women are just sexual objects, ready for men whenever. 
Read more