Women In Perfume Adverts - Female Representation in the Media


Even in a Perfume advert made for women, there is still a man positioned next to the woman. In this image, he is looking right at the woman, referencing to the male gaze and voyeurism. It portrays this idea that women are objects, there to be looked at, and in most cases the women has very little clothing or none at all, like the adverts below. 


I think the main idea for Perfume Adverts is that the companies want to make you believe that you'll attract the opposite sex if you buy their perfume. They're hugely over sexualised and even for adverts that are meant for women, they are still somehow aimed at men too; with the use of naked women. It reduces women down to their overall beauty, not their personality or intelligence. You can argue that perfume companies are instead trying to sell sex, rather than their product. More people will pay attention to a naked woman, rather than an image of just their product so they take advantage of this.

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