Katie Tallis - BTEC Media

Beyonce: Formation Music Video - on top of the beginning of the police car at the beginning, shows that she is above the law or thinks that she is - references to hot sauce/cornbread/wigs: all basic stereotypes of black people but she represents them in a positive light - proud of them - links to police brutality: 'stop shooting us', all the police are white men, reference to all the shootings happening in America on a daily basis - links to the New Orleans flooding in 2005: all black community, extremely poor: government didn't respond to the help needed, many people were injured and died: took days/weeks to get any help: people called the government out for being racist as if it was a white community help would have been there straight away: Kanye West called George Bush out on live TV: "George Bush hates black people" - old Antebellum dresses worn by plantation owner's wives: Beyonce wears them throughout the music video: also the h

Iconography: - at least one character is killed in the movie: they are usually left so the other character's can find them and figure out what is going on: this results in a chase - blood is usually always included in horror films: it makes it look realistic - masks are used to create mystery: we don't know who the person actually is and so we wouldn't be able to recognise the person, leaving them faceless and unrecognisable (could be anyone) - often serial killers have a weapon of choice , special and chosen by them - screaming : haunting, creates fear and panic in the audience - houses are often used in horror movies: creates more fear as the location is more realistic: can happen to anyone Setting/Mise-en-scene: - often abandoned/deserted places : mental asylums and old warehouses - also houses are used very often used: for the whole film or featured somewhere - many of the buildings have a dark history : murders/ghost stories - start off

moral panic - a feeling of fear that is spread among a large number of people that some evil threatens the wellbeing of society.  ( when a media source shows an idea over and over again that people see it so much and start to believe it) there is a stereotypical representation of young people within the media. this idea is portrayed in so many different ways, like drug use, gangs, teenage pregnancy, violence, etc, and adults see all of this and create a negative view of teenagers in their minds, although not every single teenager is like this. the reason this happens is because adults do not know teenagers personally unless they have teenage children, thus they believe the media (especially newspapers) when they write articles about how bad teenagers are.  in the newspaper, the title says 'ice hits schools' - meaning adults will read this and think meth will be in every school ever. 

uses the stereotypical view of teenage pregnancy - relates to the fact that they were risky/reckless/not using protection - relates to their lifestyle (in relation to spending money, driving recklessly, etc) means people can't trust them? however the fact that teenage pregnancy happens could be the fact that adults do not give enough knowledge or give enough support - means that theres not easy access to protection that teenagers can get without the help of adults - not good enough education about sex in schools/colleges  adults view teenage pregnancy as a bad thing as they don't believe they are capable of taking care of a baby as well as themselves - they see it as the teenager is ruining their own life (although this could be true, a lot of young mums have done extremely well and have both focused on themselves, their children and their lives with help and support from family and friends) - it's those who do not get the help and support that they then fall,

teenagers are either represented as trouble or fun this uses the idea of teenagers being fun and lively as companies have realised that teenagers have their own money to spend on things - if companies portray teenagers in a positive way, they'll want to buy their products and thus this magazine this magazine is targeted mostly at teenage girls - covers the stereotypical representations of girls in the articles; beauty, lifestyle, celebrity endorsement to make people want to buy it, relationships, 'dream prom looks' etc. vogue is a classy and respectable fashion magazine - having 'teenvogue' links in with the fact that it'll be the  best fashion, make-up and advice - makes people want to buy it more rather than just a normal teenager magazine - people will trust it more

Advert: Salvation Army - Christmas emphasises this idea that all old people are 'lonely and alone'. uses a close up to show her sad facial expression while the way for people to donate flashes on the screen - makes the audience want to donate to help old people because they don't want them to feel lonely or sad - kind of guilt tripping the audience. now it shows the woman being happy as she's being helped or in the presence of someone younger from the salvation army - reinforces the stereotypical view of old people that they are always dependent on younger people for everything that they do. also fits in with the purpose of the advert, where the advert has been split into two. the advert starts off focusing on how sad and lonely the old woman is, but then once she gets help or talks to the younger person, she's instantly much happier and less lonely. this makes people want to donate as they see their money will help and have an effect on older peo

co lourful, lively colours that old people do not usually wear - draws attention to the person - usually represents old people as wearing dull, beige colours important topics about money and property - although it shows a fun side to older people, it still talks about more serious topics that concern middle-age and older people's lives - younger people stereotypically would not be interested enough to talk about them or read about them "age is just a date on a piece of paper" - age isn't important as people may think it is - it's just a social construct - it's nothing to worry about or focus on the woman looks like she's floating - represents the freedom she has since she is an older person and wealthy - she has a lot of time on her hands and can really do anything she wants reinforces the idea that the magazine is for older people by the strapline "what you read when you grow up"

Women are presented very differently to men in the media. While men are seen as powerful and serious, women are seen as always beautiful but fragile and weak. This idea comes from Disney Princesses, where women always need a man to help them or save them from something. However, it's not the case, and society is changing. Nowadays, we can see more women in powerful roles, not only in films and TV shows, but also in real life.  In the 'JIMMY CHOO' advert, it presents a woman in a very high position of power, living this luxurious and glamorous lifestyle that many woman aspire to have. This already shows us that this woman isn't a trophy wife, but instead she is in control and can make her own decisions. When the woman is in the car, she is the one driving with a serious look on her face. It shows that she is dedicated and focused to achieving her goals and going to where she wants to be, possibly metaphorically or physically.  There is also an element of my

In Media, men are usually represented as being strong, powerful and always in control. It links in with the years-old Patriarchy; the system of society in which men hold all the power and women are largely excluded from it. Women in these societies are seen as objects, used by men and there for all their needs and that alone. To some degree, there is an element of patriarchy still around - many politicians and businessmen are male, and the stereotypical representation of men is still shown in films and tv shows. In the 'DIESEL - Only The Brave' advert, it does use the stereotypical representation of men to show off their product, which is perfume. Many male perfume adverts play on this representation because men are not one's to usually buy perfume. However, if the company can convey sex and power in some way, men will be more interested. They also often use the idea that wearing their perfume will attract more women to you; it could be argued they have used this ide

Women in the movie 'Kill Bill' are portrayed in a very different way to how women are usually portrayed in the media. Instead of being seen as this passive woman who only cares about beauty and fashion, the main character in 'Kill Bill' is violent and angry, seeking for revenge throughout all of the movies.  Even in the movie posters, there's no hint at the woman being a sexual object or any hint that she needs a man to protect her, which usually happens when females are included into films. Instead, she looks violent and ready to fight, which women are not usually seen as. The samurai sword in the movie poster emphasises this idea too.  The colours used in the movie poster however could be quite contradicting, or could be seen as a metaphor. The colour yellow usually indicates happiness and positivity, however the main character feels quite the opposite; on the other hand however, she could be happy to get revenge and optimistic towards getting to her

Grand Theft Auto V is a game surrounding fast cars, money and women; which is stereotypically all that men want in life. It obviously has a huge male audience and it caters for this very well. The three main characters you can play as are all male, as shown in the image above. Their roles in the game are to steal and kill. On the other hand, the only women in the game are based on extremely simple stereotypical ideas of women. There are female strippers and prostitutes, and then the only other women are either poverty-stricken NPCS or rich women who only care about fashion and beauty. There's a huge contrast between men and women - men are more violent and in charge whereas women are more passive and there to cater for men's needs.    The image above is the very first loading screen that you see when you load up the game. This emphasises the 'stereotypical' woman and the fact that she's wearing a bikini can emphasise the male gaze and the whole idea tha

Even in a Perfume advert made for women, there is still a man positioned next to the woman. In this image, he is looking right at the woman, referencing to the male gaze and voyeurism. It portrays this idea that women are objects, there to be looked at, and in most cases the women has very little clothing or none at all, like the adverts below.  I think the main idea for Perfume Adverts is that the companies want to make you believe that you'll attract the opposite sex if you buy their perfume. They're hugely over sexualised and even for adverts that are meant for women, they are still somehow aimed at men too; with the use of naked women. It reduces women down to their overall beauty, not their personality or intelligence. You can argue that perfume companies are instead trying to sell sex, rather than their product. More people will pay attention to a naked woman, rather than an image of just their product so they take advantage of this.

Men are often not associated with health or beauty, but when they are it's always to show this sultry and dominant side to men. In most cologne adverts too, there is always a female in the background, or something to suggest it. In this case, it shows the bottom half of a woman wearing a low dress and high heels; this suggests that the company may be implying that women are only good for their body, and that nothing else matters, including what she says and her personality. It could also suggest the idea that if you do buy the cologne, you'll be able to attract more females just by wearing it. The colours used are quite dark and smokey too, relating to the possible smell of the perfume and the mysterious and dark side of a man, relating to the model's facial expression. Most of the perfume adverts advertised for men all include half-or fully naked women, implying that women are just sexual objects, ready for men whenever. 

Men are usually portrayed as successful businessmen. This film poster for a TV show emphasises this portrayal as the man, although half underwater, is wearing a clean and sharp suit, showing that he is wealthy and possibly in charge of a successful business. His facial expressions show that he is serious and could be quite dangerous when provoked. The props, such as the alcoholic decanter behind him and the cigarette also shows that he could be self destructive, making him even more dangerous. This still is from the 'Mad Men' trailer. The show is set in the 1960's, and so it gives a perfect view of male and female representation. The women in this still are glamorous and dressed up, while the men are in suits and are still looking professional even at this apparent party. It also reinforces the idea of wealth, as everything in the mise-en-scene looks expensive. The women who are with the men too could be seen as trophy wives, something that was common for rich men to h